Case study: Houston Area Yard Greetings. Same business, a better site and a much smaller monthly bill.
> Old site vs new site
Houston Area Yard Greetings rents celebration yard signs across the Houston area. The old Wix site worked, but it was hard to book on a phone and expensive to run.
> Monthly cost breakdown
On Wix, the store paid for a top-tier plan plus a stack of paid apps. On Shopify Basic, free apps and one small custom feature replaced most of them.
lower monthly costs
Platform plan, apps and email, per month.
Before · Wix
$253 / moAfter · Shopify
$66 / moSaved each month
$187Saved each year
$2,244Each bar is the full monthly bill, split by what it paid for.
The Wix plan was the biggest cost. Free Shopify apps and a small custom feature replaced most paid add-ons.
| What it covers | On Wix | / mo | On Shopify | / mo |
|---|---|---|---|---|
| Store plan | Wix Business Elite | $159 | Shopify Basic | $39 |
| Email marketing | Ascend by Wix | $32 | Klaviyo (free plan) | $0 |
| Business email | Google Workspace via Wix | $17 | Google Workspace | $17 |
| Product personalization | Product options app | $20 | Custom-coded feature | $0 |
| Reviews | Reviews app | $15 | Free reviews app | $0 |
| Delivery date / ZIP checker | Delivery scheduling app | $10 | Delivery date app | $10 |
| Total | $253 | $66 | ||
Monthly software costs in US dollars, before payment processing fees. Shopify figures reflect the store's current setup; Wix line items are estimates based on the plan and apps the store used.
On Wix, Squarespace or WooCommerce and paying too much each month? Send us your store's address and what you pay for, and we'll show you what it would cost on Shopify.
